Marketing Management (4th Edition)
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ISBN13: 9781260381917
ISBN10: 1260381919
ISBN13 (Looseleaf Edition): 9781264155385
ISBN10 (Looseleaf Edition): 1264155387
Author: Marshall
Publisher: McGraw Hill
Binding: Hardcover
Copyright: 2023
Description: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...