International Marketing (19th Edition)
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ISBN13: 9781266148637
ISBN10: 1266148639
ISBN13 (Looseleaf Edition): 9781266828836
ISBN10 (Looseleaf Edition): 1266828834
Author: Cateora
Publisher: McGraw Hill
Binding: Hardcover
Copyright: 2024
Description: "In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last centur...