Marketing: Real People, Real Choices (Rental Edition) (11th Edition)

ISBN13: 9780136810384

ISBN10: 0136810381

Author: Solomon

Publisher: Pearson

Binding: Paperback

Copyright: 2022

Description: "Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts ...

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