Marketing for Hospitality and Tourism [RENTAL EDITION] (8th Edition)

ISBN13: 9780135209844

ISBN10: 0135209846

Author: Kotler

Publisher: Pearson

Binding: Hardcover

Copyright: 2020

Description: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to...

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