Public Relations Campaigns (3rd Edition)

ISBN13: 9781071902011

ISBN10: 1071902016

Author: Luttrell

Publisher: Sage Publications, Incorporated

Binding: Paperback

Copyright: 2025

Description: With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, obj...

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