ISBN13: 9780357929216

ISBN10: 0357929217

Author: Lamb

Publisher: Cengage Learning

Binding: Paperback

Copyright: 2024

Description: Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. ...