A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (4th Edition)

ISBN13: 9781071998854

ISBN10: 1071998854

Author: Hair

Publisher: Sage

Binding: Paperback

Copyright: 2026

Description: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, relying on stra...

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