Advertising and Promotion: An Integrated Marketing Communications Perspective

ISBN13: 9781266149061

ISBN10: 1266149066

ISBN13 (Looseleaf Edition): 9781266854668

ISBN10 (Looseleaf Edition): 1266854665

Author: Belch

Publisher: McGraw Hill

Binding: Hardcover

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Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition)