Advertising and Promotion: An Integrated Marketing Communications Perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

ISBN13: 9781260259315

ISBN10: 1260259315

ISBN13 (Looseleaf Edition): 9781264075065

ISBN10 (Looseleaf Edition): 1264075065

Author: Belch

Publisher: McGraw Hill

Binding: Hardcover

Copyright: 2020

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