Advertising and Promotion: An Integrated Marketing Communications Perspective

ISBN13: 9781266149061

ISBN10: 1266149066

ISBN13 (Looseleaf Edition): 9781266854668

ISBN10 (Looseleaf Edition): 1266854665

Author: Belch

Publisher: McGraw Hill

Binding: Hardcover

Description: "Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...

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Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition)

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