Applied Marketing (2nd Edition)
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ISBN13: 9781119690610
ISBN10: 1119690617
ISBN13 (Instructor's Edition): 9781119693208
ISBN10 (Instructor's Edition): 1119693209
Author: Padgett
Publisher: Wiley
Binding: Loose-leaf
Copyright: 2022
Description: Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in th...