Applied Marketing - Empire Text

Applied Marketing (2nd Edition) - 9781119690610

ISBN13: 9781119690610

ISBN10: 1119690617

ISBN13 (Instructor's Edition): 9781119693208

ISBN10 (Instructor's Edition): 1119693209

Author: Padgett

Publisher: Wiley

Binding: Loose-leaf

Description: Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in th...

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Applied Marketing (2nd Edition)

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