Consumer Behavior: Building Marketing Strategy (15th Edition)
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ISBN13: 9781266131615
ISBN10: 1266131612
ISBN13 (Looseleaf Edition): 9781266827389
ISBN10 (Looseleaf Edition): 1266827382
Author: Mothersbaugh
Publisher: McGraw Hill
Binding: Hardcover
Copyright: 2024
Description: "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and...