Corporate Communication (8th Edition)
ISBN13: 9781264330263
ISBN10: 126433026X
ISBN13 (Looseleaf Edition): 9781265481827
ISBN10 (Looseleaf Edition): 1265481822
Author: Argenti
Publisher: McGraw Hill
Binding: Hardcover
Copyright: 2023
Description: "This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and informat...
