Essentials of Marketing Research

ISBN13: 9781265217181

ISBN10: 1265217181

ISBN13 (Looseleaf Edition): 9781265788049

ISBN10 (Looseleaf Edition): 1265788049

Author: Hair

Publisher: McGraw Hill

Binding: Hardcover

Description: "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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Essentials of Marketing Research (6th Edition)

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