Essentials of Marketing (18th Edition)
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ISBN13: 9781266168468
ISBN10: 126616846X
ISBN13 (Looseleaf Edition): 9781266839429
ISBN10 (Looseleaf Edition): 1266839429
Author: Cannon
Publisher: McGraw Hill
Binding: Hardcover
Copyright: 2024
Description: "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"--