Essentials of Marketing

ISBN13: 9781266168468

ISBN10: 126616846X

ISBN13 (Looseleaf Edition): 9781266839429

ISBN10 (Looseleaf Edition): 1266839429

Author: Cannon

Publisher: McGraw Hill

Binding: Hardcover

Description: "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"--

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