M: Marketing (8th Edition)
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ISBN13: 9781264131181
ISBN10: 1264131186
ISBN13 (Looseleaf Edition): 9781265267025
ISBN10 (Looseleaf Edition): 1265267022
Author: Grewal
Publisher: McGraw Hill
Binding: Paperback
Copyright: 2023
Description: "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--