M: Marketing - Empire Text

M: Marketing (8th Edition) - 9781264131181

ISBN13: 9781264131181

ISBN10: 1264131186

ISBN13 (Looseleaf Edition): 9781265267025

ISBN10 (Looseleaf Edition): 1265267022

Author: Grewal

Publisher: McGraw Hill

Binding: Paperback

Description: "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--

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M: Marketing (8th Edition)

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