ISBN13: 9781264131181

ISBN10: 1264131186

ISBN13 (Looseleaf Edition): 9781265267025

ISBN10 (Looseleaf Edition): 1265267022

Author: Grewal

Publisher: McGraw Hill

Binding: Paperback

Copyright: 2023

Description: "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--