Marketing (16th Edition)
ISBN13: 9781264121328
ISBN10: 1264121326
ISBN13 (Looseleaf Edition): 9781264218752
ISBN10 (Looseleaf Edition): 1264218753
Author: Kerin
Publisher: McGraw Hill
Binding: Hardcover
Copyright: 2023
Description: "The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on e...