ISBN13: 9781265271084

ISBN10: 1265271089

ISBN13 (Looseleaf Edition): 9781266340734

ISBN10 (Looseleaf Edition): 1266340734

Author: Hunt

Publisher: McGraw Hill

Binding: Hardcover

Copyright: 2024

Description: "This main goal of this book is to build the best-possible principles of marketing product-one that captures the importance of marketing in a way that is relevant and adaptable to today's business students"--