Marketing for Sport Business Success

ISBN13: 9781465287526

ISBN10: 1465287523

Author: Miloch

Publisher: Kendall Hunt

Binding: Paperback

Description: The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Combinin...

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Marketing for Sport Business Success (2nd Edition)

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