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Marketing: Real People, Real Choices (Rental Edition) (11th Edition)

ISBN13: 9780136810384
ISBN10: 0136810381
Author: Solomon
Publisher: Pearson
Binding: Paperback
Copyright: 2022
Description: "Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts ...