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Public Relations Campaigns (3rd Edition)
ISBN13: 9781071902011
ISBN10: 1071902016
Author: Luttrell
Publisher: Sage Publications, Incorporated
Binding: Paperback
Copyright: 2025
Description: With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, obj...
