Services Marketing: Integrating Customer Focus Across the Firm

ISBN13: 9781260260526

ISBN10: 1260260526

ISBN13 (Looseleaf Edition): 9781260564167

ISBN10 (Looseleaf Edition): 1260564169

Author: Zeithaml

Publisher: McGraw Hill

Binding: Hardcover

Description: "This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the futur...

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Services Marketing: Integrating Customer Focus Across the Firm (8th Edition)

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