Strategic Management and Business Policy: Globalization, Innovation and Sustainability (16th Edition)
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ISBN13: 9780137928156
ISBN10: 0137928157
Author: Bamford
Publisher: Pearson
Copyright: 2024
Description: "This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a w...